Hasbro, Inc., maker of SCRABBLE®, the irresistible word game that grew from underground craze to cultural icon, celebrates the 60th anniversary of the popular game with the national launch of its best-ever version, the SCRABBLE: Diamond Anniversary Edition Game. Hollywood celebrities were among the first to play the new SCRABBLE: Diamond Anniversary Edition Game last night at an exclusive charity event, hosted by SCRABBLE enthusiast Jimmy Kimmel of ABC-TV’s “Jimmy Kimmel Live!” show. Kimmel and his producer Daniel Kellison were crowned the Celebrity Doubles Champion after a night of heated game play.

To raise funds and awareness for St. Jude Children’s Research Hospital, the premier center for the research and treatment of pediatric cancer and other catastrophic childhood diseases, Hasbro donated $50,000 and partnered with Clothes Off Our Back to feature SCRABBLE: Diamond Anniversary Edition Game boards signed by celebrities during event game play. The public can bid on those items and others at www.clothesoffourback.org through June 30, 2008, with proceeds benefiting St. Jude Children’s Research Hospital.

The invitation-only SCRABBLE soiree was emceed by actor, writer and comedian Aisha Tyler and held at the private Goldstein Estate overlooking the lights of Los Angeles, where VIP players competed in eight teams of two for the coveted title of SCRABBLE Celebrity Doubles Champions. Kimmel and Kellison along with Skeet Ulrich and teammate Seth Green accumulated the most points at the end of two qualifying rounds and advanced to the finals, earning the chance to vie for the championship on a one-of-a-kind SCRABBLE: Swarovski Encrusted Board Edition featuring more than 30,000 sparkling Swarovski crystals, which is also available at auction through Clothes Off Our Back. Meanwhile celebrity game players including Rashida Jones, Dave Annable, Jamie-Lynn Sigler, Sarah Chalke and Natalie Maines enjoyed SCRABBLE-inspired cocktails from Grey Goose Vodka; wine and champagne courtesy of The Little Penguin; beer from Heineken and hors d’oeurvres courtesy of Chef Andrew Humbert.

“Everything about SCRABBLE sparkled last night at the 60th Anniversary celebration — from the crystal-encrusted game board to the Hollywood stars in their finery, marking a fitting tribute to America’s most popular word game,” said Jay Bruns, Director of Marketing, Hasbro Games. “Now, with the launch of the SCRABBLE: Diamond Anniversary Edition Game, we’ve created special new features that make it easy for everyone to enjoy their favorite game anytime, anywhere.”

About St. Jude
St. Jude Children’s Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit www.stjude.org.

(source)

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