Giorgio Armani, designer of the new Emporio Armani Underwear Collection, released a official statement announcing that David Beckham will be the new face of the product on Monday.

David is truly a modern day icon in that his fame extends well beyond the realm
of soccer. He is considered as one of the world’s most talented soccer players
and a former captain of his national team, but his image has come to stand for
more than this. He represents a notion of modern masculinity: as a sports hero,
husband and father,” said the designer.

“He is also a man with a great sense of style. There was a time when
soccer players were not always considered to be fashion role models. David
Beckham has helped to change that,” Armani added.

David says:

“I first met Mr. Armani quite a few years ago while I was working with
the England team when he designed our World Cup suit. I’ve been a big fan of his
style for a long time and, through the years, my wife and I have become friends
with him, so I’m happy to be working with him now. For me Giorgio Armani is a
man who has been at the top of his game for more than thirty years.”

The underwear spread will debut in the February 2008 edition of Vanity
Fair.

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